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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Utilizing Proper Language Codes Fortunately the new reporting will also identify improper language codes so that they can be fixed. Below are examples of hreflang annotations for English, French and Spanish.link rel="alternate" href="http://example...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and...