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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. To get this data, you need to implement a slight tweak to your Google Analytics code if...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order to ensure that the proper content is displayed you will need to add the proper tags into the code for each page. Language Code: ISO 639-1 Language & Country Code: ISO 316-1 Alpha 2 Below are examples of hreflang annotations for English...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and...