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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you haven't checked your Content Reports in Google Analytics recently, now is the time.

  4. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    Server errors: A server error is when Googlebot got an HTTP error status code when it crawled the page. Not found errors and soft 404s: A page can show a "not found" message to Googlebot, either by returning an HTTP 404 status code or when the page...