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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e.testing a succession of...

  2. Nigel Wilson: industry must take lead in shaping new products

    Engagement with policy-makers vital, says L we have to get involved," he said. Wilson also said the tenets of behavioural economics should be applied by the government and industry to incentivise private savings by individuals.

  3. Risk premium strategies favoured over beta commodity indexes

    Dynamic strategies performing better in current environment The macro picture for commodities – with excess oil supply, uncertain demand and fundamentals reasserting within individual commodities – has taken a toll on the appetite for broad-based...

  4. Hedge Fund Lions' Den live now - Season 2

    Reality TV meets the hedge fund world The four-part made-for-web mini-series examines the trials and tribulations of emerging managers (EMs). These managers have exclusive access to three of the hedge fund world's biggest names for advice and...

  5. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction. This report is vital to an advertiser’s analysis, as the bidding...

  6. Netting problems will restrict pension funds, FCMs warn

    Lawyers’ reluctance to grant netting opinions is hiking capital requirements for low-risk trades Lawyers struggle to remember cases in which a pension fund has defaulted on its swaps, but this hypothetical question is taking on painfully practical...

  7. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  8. 4 Pitfalls to Avoid Heading Into the Holidays

    Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the...

  9. US bilateral margin rules: a hit parade of horrors

    US regime differs on currency, threshold, eligible collateral and non-financials Rules requiring margin to be exchanged on non-cleared swaps have been in the works for three years and are not set to take effect until the end of 2015, but in August...

  10. Industry confronts hard choices in CCP recovery debate

    CCPs have ways to boost financial strength – none straightforward It is often said that learning to recover from mistakes is more important than trying not to make any at all, but critics of swap market clearing houses claim the sector has got it...

  11. Conflict of interest: banks call for unity on Eonia

    Traders fear swap market will be split by 0% floor disputes Three different banks, three different answers: yes, says one senior rates trader, his bank will be paying. No, says one markets head, the bank's lawyers are very clear on the matter – no...