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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    Image source: http://www.brightedge.com/ Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process. Whether you’re a small business that wants to get serious about...

  2. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg Image Credit: http://smallbusiness.chron.com/DM-Resize/photos.demandstudios.com/getty/article/192/56/80410231.jpg? Image Credit: http://www.picgifs.com/clip-art...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.