Google has filed a legal challenge to the U.S.government, demanding the right to reveal more information on the data requests it receives in the latest twist in the PRISM scandal. Since news of PRISM broke earlier this month, tech giants such as...
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event...
As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client. Not because they are a big name or spending a ton of dough…it's because their project has been...
John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. He says the way people are searching and interacting with technology is changing...
Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and...
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords. We want to make our ads as relevant to the searcher as possible, so this involves understanding not...
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the whole "ego" bit.
How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive buyer, provide the first- and last-click...
Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website.
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
We'll use "Contains" for the first filter and enter your website's full domain name (including protocol) in the text box for the HTML code (i.e.http://www.example.com). With the release of the much-anticipated algorithm update, many in the industry...
Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and...
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. The same can be said for online marketing. You're competing for search engine real estate. The view has changed over the years – from 10...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back...
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
