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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. This has been driven by technological and algorithmic advancement and has changed the way we produce and...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client. Not because they are a big name or spending a ton of dough…it's because their project has been...

  5. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to...