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  1. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize title tags (e.g. Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) A strong local search presence and visibility has always been important for multi-location brands.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking for native apps from the server side.

  4. How and When to Use 301 Redirects vs. Canonical

    In this instance, using pagination features with Rel="next" and Rel="Prev" tags. Site-wide considerations like (domain/page/index.html vs.domain/page/ for the same page) can be easier with canonicals This post will focus on the two main methods of...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Web developers know the inner workings of HTML, CSS, and JavaScript, and how browsers handle those languages. Do you have an HTML sitemap there? XML Sitemaps/HTML Sitemap Make sure your new website has an accurate site map in...

  6. Google Updates Data Highlighter, Launches Structured Data Markup Helper

    It gives you the option to tag a single page or multiple pages, verify the tags, and then “publish” it to Google. You can use the helper to embed structured data right onto webpages, as the tool provides microdata annotations you copy into the page...