Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. The desktop version of your content needs a rel...
It's easy to do, as we have mentioned before – just follow the instructions for adding the rel=author tag. Responsive design means using the same HTML, the same URL, and different CSS. Images focus on delivery (HTML 5) and ease of sharing and...
For example, are you noindexing a bunch of important pages, is the tag malformed, etc? If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk.
Vary Page Title (Headline) and Title Tag This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing your content to work...
You will use the Tags field when creating a post to define your keywords.Allow the search engines to index your Category pages, but not your Archives and Tag Archive pages. Google publicly stated that they ignore this tag, but Yahoo still uses it...
The connections between your social profiles and your web or non-web content need to be clear and machine-discoverable (see: rel=author tag and Klout.com). Using semantic markup like the Schema.org protocol helps third parties interpret and use...
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML.
Optimizing your title tag and the description meta tag can be extremely useful however in providing additional information to the search engines on how a particular page should be indexed. When Google recently announced it was (sort of) bringing...
On-page robot instructions like the canonical tag, rel=next, and hreflang can also be used to indicate how you want Google to handle near duplicate content. Google accepts a lot of additional HTML instructions to let you help it, but it still makes...
Tag your video with these terms and consider naming the file of the video with these terms in mind. Good old HTML content is still a favorite with search engines. Without reaching their intended audience, they serve no purpose.
The title tag looks like this in your HTML code: title>Important Words Go Here Title Tag Finally, here's where Google shows the title tag: REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your page.
Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag. By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you...
The best use of this tag is in instances where you have the same or regionally specific content in another language on the same website. This is what the actual tag markup should look like: link rel="alternate" hreflang="en" href="http://www...
You can easily do that via the web developer plugin by clicking "Information", "View Meta Tag Information". The new window will bring up all meta tag information for the page, including the meta description, open graph data, etc.
Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the original) until the page has more than one piece of content – after all it is not a tag group until it has...
Compared with the use of other methods of limiting the search engine crawl like robots.txt, parameter handling seems like a great option because directives like rel=canonical, rel=prev/next, rel=alternate, and the noindex tag will still be applied!
If you don't know what this tag does, please visit this page. Make sure that your CMS is able to add this tag and customize it on a per page level. Support for the rel=canonical Tag Meta description tag
The Canonical Tag Can Save You from the Duplicate Content Monster Continuing on with the methodology of identifying duplicate content, by scanning the Page Titles column and looking for duplicates that are highlighted in pink, we find what looks to...
This new tag in the HTML of each article is a logical extension of that sorting feature, with the added functionality that the words aren’t required in headlines or body copy. Google just announced a brand new keyword tag on the Google News blog.
