Before you map out screens in Photoshop, or dare start laying out screen in html you should wireframe every major page in advance. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled...
These resources range from beginner's guides to over-your-head programming genius level. On-Page Website Optimization Resources Webmaster Tools - HTML Improvements Linking a Google+ Page to Your Website
For example, if you notice you have a slow page load time in WMT, then that might explain why you have a high bounce rate for the same page in Google Analytics. For example, take the number of pages you think will be impacted by the changes...
If the user clicks the comments icon the template places the user discussion right alongside the article content as seen below – no need to scroll to the bottom of the page: Branigan defined true next generation architecture as the design of...
At each level of your site, there should be a nice balance of the above elements for the number of words you have on a given page, on average. Keywords appearing as linked or non-linked text on the page.
Recommendation: Ensure your HTML head element is in order on each page of your website. Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured...
The company’s contact information is on the home page but is part of an image versus HTML. Given today’s search and social influence, chances are your actual home page isn’t the main gate into your domain.
Most marketers publish infographics (IGs) as a stand-alone page with a giant graphic, some introductory text and an HTML code embed box. Pay attention to headings and subheads as well as your page’s typography, including typeface and line spacing...
On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. Google AdWords will show the competition level in their free keyword tool, as will many other tools.
Search engines pay particular attention to what lies between the HTML heading tags, so make sure there's at least a H1 containing the primary keyword for every page of your site. On-page optimization – or everything that can be done to boost your...
Top-Level Domains. This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page. Also referred to as ccTLDs or country-code specific top-level domains.
When people are clicking through to a page from a search query listing you might see an inflation of your top-level domain hits. In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase...
And if you want to take the analysis to the next level, you can copy the list of URLs per page and use Xenu or Screaming Frog to crawl them. If you click "Tools", then "Validate HTML", the page you are viewing will be validated via the W3C...
This penalty might be an algorithmic filter at the keyword or page level, but more likely the penalty you receive will be manual and these are often the hardest from which to recover. Then make sure your content teams are writing original, unique...
Make sure that your CMS is able to add this tag and customize it on a per page level. If your CMS produces multiple URLs for the same page of content, you may have a duplicate content problem. It essentially specifies a URL path for any specific...
Make sure the HTML code embed for the infographic has a link back to both the document the infographic is hosted on and a link to the home page so you can work in branded anchor text (yes, I recommend branded anchors vs commercial anchors to...
Easy to guess right, your user gets a page with irrelevant information (usually a high level entry page) and your bounce rate goes up, engagement metrics go down. Before it was just text on a page in an HTML tag, now it is text on a page in an HTML...
Google separates errors at the site and URL level. Pages crawled, kilobytes downloaded, and time spent downloading a page live here. The parameter handling tool provides a way to tell Google what the effects of a particular parameter have on a page.
Similarly, 302 is a temporary redirect or a page level redirect where the resource has been moved but it has been not configured at the server level. While conducting your audit, it's critical to look for 301s and 302s as search engines will index...
To implement you have two choices: either on a page by page basis, or using an XML sitemap.head> code was launched first in December 2011, but didn’t appear to have widespread take up, possibly because it’s hard work to implement as you have to...
