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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The link that you earned should be relevant to the overall context of the page which gave you the link. According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn.

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    At a high level, content marketing has two obvious parts: content and marketing. For example, a blog post is a message written in words using the format of HTML on a webpage. If you create a PDF and host it on a landing page on your site, you can...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    If you want to see what your domain looks like from Google's perspective and see the cleanliness of your page titles, type in “site:” and then your domain name without the “www. Visit the HTML Improvements category to determine if your titles and...

  5. How and When to Use 301 Redirects vs. Canonical

    Site-wide considerations like (domain/page/index.html vs.domain/page/ for the same page) can be easier with canonicals Web page redirection can seem like a bit of a minefield. A 301 redirect is still the clear choice for permanent page redirection...