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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Optimize meta descriptions (e.g. Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) A strong local search presence and visibility has always been important for multi-location brands.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    The humble HTML title tag and meta description meta tag are still key for SEO. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? Web developers know the inner workings of HTML, CSS, and JavaScript, and how browsers handle those languages.

  5. SEO Diagnostics: Urgent & Preventive Care

    Meta noindex (follow, nofollow): Nice way to exclude content from searches Given that it isn't trivial to do, you have always serve the exact same HTML code and CSS controls the layout, so Google needs to be able to crawl all your JavaScript and CSS.