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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Once set up, you can then dive into a custom report that quantifies and stratifies the most critical errors on your forms. This custom event technique can help you connect video engagement with the specific behaviors they're meant to promote (e.g...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Forms Fill out the forms on the site and go through the following questions: Web developers know the inner workings of HTML, CSS, and JavaScript, and how browsers handle those languages. Do you have an HTML sitemap there?

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's imperative to clearly distinguish the email subscribe and site search forms to avoid having users try to search from your subscription field. Validate HTML Clues that the HTML is invalid: The W3C HTML Validation Markup Service and HTML...

  4. Is Your Landing Page Relevant?

    Form friction analysis, which highlights where people are abandoning forms. Consider Flash remediation or an alternate HTML page version to make things easier for spiders. This week, I pose a more personal question: Is your landing page relevant?