Content is what connects every element of the design and build process. One of the biggest challenges designers face is juggling visual representation, HTML and CSS elements. Build HTML and XML site maps to ensure search engines correctly index...
Spend time making sure that every page on your website has at least some element of shareable, stand-out content/creative. Before you map out screens in Photoshop, or dare start laying out screen in html you should wireframe every major page in...
Recommendation: Ensure your HTML head element is in order on each page of your website. Needless to say, this code should never end up in the HTML source code! Multiple Head Elements, Title Tags s important to check the various HTML elements...
This can indicate duplicate pages, keyword cannibalization, and bad title element structure. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description By reviewing the links in your main, footer, breadcrumb...
HTML Link Element link rel="alternate" hreflang="es" href="http://es.example.com/" /> Simply put, when used correctly, this specification element helps Google index and serve the localized version of your content to users who require an alternate...
I won’t cover image optimization in detail in this post, but ensuring each image holds optimized alt text is one important element to check. To do this, you can first click "Outline", "Show Element Tag Names When Outlined", and then click "Outline...
Depending on your website this can get a pretty exhaustive document, so you're better served by creating an Excel sheet with your pages or site categories in rows and then each element of on-page SEO as your header.
Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt. When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data (title...
Search results consist of information about the domain nhl.com (i.e.web hosting, web statistics for nhl.com, site rank and HTML element hierarchy graph). Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s...
The content inside of the anchor element ( < a>anchor text < /a>) and is designed to give you an idea of what the content you are pointing to is about. The anchor element contains an href attribute where the target of the link is designated.
A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. To learn more about best practices for title tag element, our post “How to Write Title Tags For Search Engine Optimization” tells...
You begin adding microformats to the HTML by first identifying the position you want the information and adding the ItemScope element to specify the HTML block (div) is about an item and you add the Itemtype attribute after it to identify the type...
Be mindful of the correlation of your heading, first paragraph, and the first internal link anchor text instance in correlation with your page title element, meta description, and page naming convention seen by an initial query.
The script will need to be placed in the page element (link, image, etc.that results in a call. Paste the code into the HTML of the targeted landing page. Google AdWords users will now be able to track the success of their campaigns in driving...
It was quite a popular website element back in the days when the only choice you had was browsing with Netscape or Internet Explorer, next to a dialup or ISDN connection: webrings. But mostly the randomness and the embedded script/HTML of the link...
Any usage of this code element should be passed on for approval by the site's SEO resource. Misuse of this HTML attribute isn't as common as the two previously mentioned. Have you educated a client's developer about the no-nos of search engine...
An element so important that its presence can literally take up 100 percent of the above-the-fold natural search real estate for critical keywords, representing something so tangible that your customers don't just touch it -- they live in it.
They announced the support of a link element and other tips for handling the problem. First, duplicate content issues don't have anything to do with your site HTML code, only your page content. This topic can be rather technical and have some...
While no one knows every element that each search engine includes in their algorithms, one thing that everyone can agree on is that a site needs to have quality content in order to rank. Some HTML or CSS knowledge is needed to get the design the...
This shift was a central element of what has come to be known as (the overused term) Web 2.0. Most of the above has been stated in terms of the iPhone, but we'll see other mobile platforms (and desktop browsers) follow suit with location-aware...
