In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here. For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
When content, including images and video, is organized and optimized to serve the visitor, conversion is more likely. For example, your brand might not be active on Pinterest, but make sure your content and copy is “pin worthy” with an above...
There are a couple of ways to approach video. Most marketers publish infographics (IGs) as a stand-alone page with a giant graphic, some introductory text and an HTML code embed box. It should come as no surprise that this seismic shift in content...
If you're hesitant of their services, make sure to scan their existing video portfolio in detail for videos that match these qualities. Tag your video with these terms and consider naming the file of the video with these terms in mind.
Video Most Liked: #Runnerup 6 Ways You Can Put a Little "Gangnam Style" into Video Marketing by Alecsy Christensen Most Plussed: #Winner How to Implement Video Microdata for Google & Schema.org by Terry Van Horne
An "action" constitutes any task the user could do on the page – a link, a like, a share, a video view, a form submission, a menu expand, or any other tap/click/swipe gesture. The user must click/tap to play the video in order for the "view" to be...
SEOs understand the importance of submitting a sitemap to Google via Webmaster Tools; but in this Google Webmaster video Matt Cutts is explicit that an HTML sitemap for users will help with search rankings — both in passing page rank to internal...
Get inspired from this video! Submit specialized XML sitemaps (image, video, news, local, etc.to ensure these resources are adequately indexed and apply video optimization and image optimization to assets before publishing.
These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video. Flash Player 11 for PC browsers just introduced dozens of new features...
By increasing the interaction and connection of websites beyond links and video, widgets are a great way to promote a business and a website by presenting would-be visitors with interactive content that engages their interest and interaction.
Some examples are the new event attribute in the video tag. Although HTML 5 doesn’t open up many new attacks, it does open up a broader surface for these attacks. Another attack is HTML cache poisoning, where you can keep a cache alive longer than...
Matt states in the video that you'll be treated as if you've auto-generated content, and you'll incur a filter preventing SERP performance at best, and trip a +30 or +60 penalty at worst. Because we're localised in Google's Webmaster Tools, if we...
Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.
The conference offers sessions on topics including search engine optimization (SEO), keyword analysis, link building, local, mobile, video, analytics, social media, and more. If you can, create a separate directory and very plain template for...
More about the Chrome HTML Video Codec Change - Chromium Blog Google announced it will cease supporting H.264 - one of the major codecs for the HTML5 video platform. Video Marketing News When using either of the HTML5-powered browsers, you can now...
Day 10: Include Video Extensions A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3," will look at targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions.
Twitter Talks About New Video Ads, Movie Marketers Can't Wait - ClickZ The micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising. Fully embracing HTML 5, the IE9 beta was launched yesterday...
I noticed that when i shared the stunning Arcade Fire HTML 5 video and hilarious UpCeption (An Up & Inception mashup video), as it got further shared beyond my network, a distinctly new social update displayed.
