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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Most websites have writers, web developers, marketers, search engine optimizers, and network...

  2. 5 Steps to Link Building with Widgets

    Use a build technology that can be “crawled” or “read” by the search engine bots – HTML, JQuery, etc. For example, if the widget is from a pop culture site that displays the latest news on celebrities, don’t include anchor text and link that goes...

  3. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. The ability to help search engine spiders find new content.

  4. SearchDay | Battling Click Fraud

    News from the Search Engine Watch Blog Search Engine Watch Experts Columns Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine.

  5. SearchDay | Use Caution When Growing Your Site

    News from the Search Engine Watch Blog Online Holiday Shopping Down 3% Overall for 2008 Posted by Nathania Johnson Dec 31, 2008 It's the news I hoped I didn't have to share, but alas it has arrived. Search Engine Watch Experts Columns