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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Most websites have writers, web developers, marketers, search engine optimizers, and network...

  2. 5 Steps to Link Building with Widgets

    Use a build technology that can be “crawled” or “read” by the search engine bots – HTML, JQuery, etc. For example, if the widget is from a pop culture site that displays the latest news on celebrities, don’t include anchor text and link that goes...

  3. SearchDay | Battling Click Fraud

    News from the Search Engine Watch Blog Search Engine Watch Experts Columns Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine.

  4. SearchDay | Use Caution When Growing Your Site

    News from the Search Engine Watch Blog Online Holiday Shopping Down 3% Overall for 2008 Posted by Nathania Johnson Dec 31, 2008 It's the news I hoped I didn't have to share, but alas it has arrived. Search Engine Watch Experts Columns