Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the...
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s...
Facebook released a native app for Android devices on Thursday, which it claims is "twice as fast" as its previous effort. The new app, Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code, just as it did with...
Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile...
With the economy beginning to recover, attending the leading conferences and expos in your industry is important to keep informed and competitive as we head toward the holiday season and 2013. So, what are the three key reasons for attending SES...
Today marks the 107th anniversary of illustrator Winsor McCay’s iconic comic strip, Little Nemo in Slumberland. Today’s Google Doodle is an animated comic short in which Little Nemo tumbles through one of his dream sequences.
Both content marketing and authorship are extremely important. But one thing that is commonly overlooked in content marketing - and search in general: the importance of people. Why Are People So Important?
Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool. In addition, Hot Searches have been expanded from U.S.only to include data from Japan, Singapore and India.
Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's poor stock market debut. Speaking at the TechCrunch Disrupt conference in San Francisco on Tuesday...
When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has been. This is the key differentiator of those who are successful search...
My head is still spinning and my mind is still decompressing from everything I learned at the Blackhat and Defcon conferences last week. Blackhat and Defcon are what are professionally known as InfoSec (Information Security) conferences – or...
Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.
The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and...
Alan Turing would have celebrated his 100th birthday today. Google honors the life and work of a man whose accomplishments were many; a brilliant academic and codebreaker, Turing is also known amongst computer scientists as the father of artificial...
Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one too – taking a look at features like multitasking, copy paste, voice search, making consistent phone...
Bing has unrolled a new update to its Webmaster Tools. The update, nicknamed Phoenix, brings what Bing calls a "new, fresh user experience" and some new reports that bear a striking resemblance to the former Yahoo Site Explorer.
Google’s homepage logo today celebrates Robert “Bob” Moog, electronica pioneer and inventor of the Moog synthesizer, who was born on this date in 1934. In what just might be the coolest interactive Google Doodle ever featured, their logo is...
The world is going mobile and with that so are our websites. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give...
Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms.
