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  1. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially launched for this holiday season.

  2. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the...

  4. SEO Fail! 10 Most Commonly Overused Website Techniques

    You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s...

  5. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile...

  6. Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary

    Today marks the 107th anniversary of illustrator Winsor McCay’s iconic comic strip, Little Nemo in Slumberland. Today’s Google Doodle is an animated comic short in which Little Nemo tumbles through one of his dream sequences.

  7. Google Trends and Insights for Search Become One Mobile-Friendly Service

    Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool. In addition, Hot Searches have been expanded from U.S.only to include data from Japan, Singapore and India.

  8. Getting to Where Search is Going to Be, Not Where It Has Been

    When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has been. This is the key differentiator of those who are successful search...

  9. Alan Turing Google Doodle: Turing Machine Codebreaker Logo Honors Father of Computer Science

    Alan Turing would have celebrated his 100th birthday today. Google honors the life and work of a man whose accomplishments were many; a brilliant academic and codebreaker, Turing is also known amongst computer scientists as the father of artificial...

  10. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one too – taking a look at features like multitasking, copy paste, voice search, making consistent phone...