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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital marketers can easily outsmart HR or recruiters unfamiliar with industry slang. It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  3. How to Avoid PR Disaster With a Social Media Policy

    The Employee Social Media Manual #Trending #HR #PR Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. As opposed to the social media sentiment when you land an interview with Oprah...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Estimated _____(#) internal [ role ] resources at _____(#) hrs/week at a rate of $_____ / hr. Estimated _____(#) external [ role ] resources at _____(#) hrs/week at a rate of $_____ / hr. My earlier post, "Social Media ROI: How to Define a...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that keyword with a conversion rate of 5 percent, while a similar keyword phrase, ‘HR Software for SMBs’, has a conversion rate of 10 percent and is...

  6. Funny Flirting with Siri; The Apple of My iPhone

    Not being in possession of an iPhone 4S myself, I have been borrowing one from the Incisive US HR Co-ordinator, Matt Cohen. This week, I've mostly been playing with Siri. Ordinarily, it is extremely annoying when someone constantly wants to borrow...

  7. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    His campaign spread like wildfire August 3, eventually catching the attention of a Google employee who, Epstein says, passed on a link to Google’s HR department. In a later update on his blog, prompted by an onslaught of questions by email and on...

  8. Radical LinkedIn B2B #PPC: Targeting Competitor's Employees

    There will be many uses of this targeting matrix for B2B, the most obvious of which is HR (human resources) for the purpose of recruiting. For quite some time, LinkedIn Direct Ads were the butt of PPC marketers' jokes, sporting terrible ROI, high...