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  1. Startup America: Google, Facebook Among Companies to Lead White House Entrepreneurship Initiative

    As part of this initiative, Intel, HP and IBM are also investing over $350 Million in U.S.companies and new businesses. Less than a week after announcing a commitment to entrepreneurship during the State of the Union address, the Obama...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    HP used dynamic ad insertions and drove return on ad spend that was comparable to search (in terms of clicks and CTR), but was also able to reach 140 million people. Good morning party animals. It's Day 2 here at SES San Francisco, and if Day 1 is...

  3. Social Media Madness - The Final Four

    Key wins: Advertising brand recall is higher in Hulu than on traditional TV networks as a result McDonald's, BestBuy, HP, ALPO, etc.have made large media buys. We started our own Big Dance with 16, but now the Final Four is starting to come into...