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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    There may be no such thing as a free lunch but surprisingly including the word "free" still works well in paid search. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs...

  2. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  3. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  4. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. So on September 15, a handful of former Google...

  5. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. And that’s the way SEO works, when it works. All the same, you have a job to do and/or a contract to...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. Evaluate how the site works on different platforms, the goals of different user types and whether they're being met. Sitting at the table, I've found I'm having a far easier time...