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  1. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  2. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. So on September 15, a handful of former Google...

  3. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. And that’s the way SEO works, when it works. All the same, you have a job to do and/or a contract to...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. Evaluate how the site works on different platforms, the goals of different user types and whether they're being met. Sitting at the table, I've found I'm having a far easier time...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...