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How High Up Volume

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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. The data showed the high correlation between a top positions and having a high click-through rate.

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. At a high level, content marketing has two obvious parts: content and...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume. Without going into all the details of what makes a B2B lead high quality, I'll just say that lead...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression volume as well. If you wanted to heavily promote distressed inventory...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow from 28 percent to 32 percent by 2015. For companies that sell products in high-growth markets like APAC and LATAM, a growing...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    What this volume of content does mean for marketers, is that we need to think more carefully about our content in order to maximize ROI. These are topics that have very high value to their readers, but that they struggle to produce enough of.

  7. PPC Management Operations: The Ultimate Guide

    However, it's not uncommon to see high-volume keywords with less than 1 percent. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups...

  8. Using the DMAIC Process for SEO Projects

    Six Sigma is typically used in manufacturing industries where processes run at high volume and often need to be scaled or improved because of inefficiencies. Conducting SEO projects involves working in a constantly changing environment, an...