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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. It also gives details of a specific gift website...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Volume of links should no longer be your goal. Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of links than vice-versa. That’s a question most SEOs, marketers, and business owners have...

  3. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. SEM gained 14 percent additional conversion credit because it indexes very...

  5. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. The data showed the high correlation between a top positions and having a high click-through rate.

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. At a high level, content marketing has two obvious parts: content and...