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How High Up Volume

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume. Without going into all the details of what makes a B2B lead high quality, I'll just say that lead...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression volume as well. If you wanted to heavily promote distressed inventory...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow from 28 percent to 32 percent by 2015. For companies that sell products in high-growth markets like APAC and LATAM, a growing...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    What this volume of content does mean for marketers, is that we need to think more carefully about our content in order to maximize ROI. These are topics that have very high value to their readers, but that they struggle to produce enough of.

  5. PPC Management Operations: The Ultimate Guide

    However, it's not uncommon to see high-volume keywords with less than 1 percent. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups...

  6. Using the DMAIC Process for SEO Projects

    Six Sigma is typically used in manufacturing industries where processes run at high volume and often need to be scaled or improved because of inefficiencies. Conducting SEO projects involves working in a constantly changing environment, an...

  7. How to Plan Effectively for Content Marketing in 2014

    The type of tool will be dependent on the volume of content being managed. Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and businesses embracing...

  8. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Furbies are making a comeback according to data from Yahoo which shows "furby boom" is trending this holiday season with a 194-percent increase in search volume. But not just any boots; brands leading in terms of search volume include: