SEO News

How High Up Value

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition away from directories as a major ad opportunity. Internet ad revenues have reached a historic half-year high at...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Visitor Value: The Key Metric Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects.

  3. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). When you’re creating content correctly, you are creating content that is...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    So do retailers in the U.K.then see the value in making online shopping more personalized? Organic search has always been a very high source of discovery," says Joelle Kaufman, head of marketing and partnerships at BloomReach.

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. It strongly discourages the posting of thin, rehashed or inauthentic content that...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? Getting buy-off on the production of such content typically requires some education as to the potential...

  7. Last-Minute SEO - Here Come the Holidays!

    Fail to offer value and you might come off like a salesman. It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Just make sure you are offering something of value or you might just wind...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...