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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Others simply don't appreciate the value of this data, and often don't understand that Google...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. In this alternative, in response to a search query, if two...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Long-term SEO success is – and has always been – all about providing value. While there is certainly considerable value in receiving a lot of shares and building brand awareness, like American Greetings did with their video for "World's Toughest...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to target high-value audiences across search and social. As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. How to measure performance and optimize across...