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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Olin, Alexander High School, Ohio: "If I could invent one thing to make the world a better place I would invent a tiny capsule-like seed that plants can use to grow faster and have the power to share roots; so they all benefit and can protect...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). With these targets we should have been getting in front of...

  5. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Rosanne Somerson, Rhode Island School of Design interim President

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. It’s not like you could use checks and Xs to get me to sign up for the Miley...