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How High Up Rankings

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  1. Learning to Carry Your SEO Baggage

    They may be what helped you get the rankings you have, and they may also be your downfall. There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from...

  2. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. In my case, if I called my scholarship "The Best Educational Toys Scholarship," that would be an obvious flag that is telling Google that I created...

  3. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. We've now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites.

  4. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Therefore it makes more sense to focus activity on bigger projects that...