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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies far eclipse boba as San Franciscan's drink of choice. It is dropping a new tool to explore all of those ideas and fads it...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    The high-quality links resulting from these efforts are yet one more benefit. However, the good news is that you don't need to be a high-powered PR executive to build these lists. It can cost as little as $24 a month for three InMails per month and...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, High-Intent users may only need to see another ad or two to make the purchase if their original query included terms like "purchase" or "buy. Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. Making it your mission to only publish high-value, informative, engaging content (the most effective...

  6. Influential Twitter Accounts Indexed More in Google [Research]

    However, those tweets coming from accounts with high followers that were of a more "newsy" nature, had links in them or had links pointing to them were indexed more, said Enge. Nearly 87 percent of tweets indexed from all types of influential...