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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Without going into all the details of what makes a B2B lead high quality, I'll just say that lead quality hadn't been compromised. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Have at least four to five high quality photos in...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Start with a high-level overall task flow, then create more details task flows for each of the separate tasks. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe research, 63 percent of high-performing companies say they're "completely focused" or "very focused" on personalizing experiences for customers; even the majority (53 percent) of "low-performing" companies said the same.

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...