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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. If you do have to have affiliates linking into your webpages, make...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. It might sound surprising, but customers start searching for gifts and products for Christmas as early as September.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is it of high-quality? A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In turn, they are not paying the high costs to be bidding on a larger demographic. If you are not showing up high in the organic results, bidding on your brand terms allows you visibility. But bidding on your brand can be costly if you have a lot...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? Usually the best choice for creating content that has a high propensity to attract links is to let the...

  7. Last-Minute SEO - Here Come the Holidays!

    You tell yourself, "Labor Day…Labor Day," then you will kick it back into high gear! Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of links than vice-versa. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  9. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Adaptive Shopping campaigns, on the other hand, help ensure a...