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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Organic search has always been a very high source of discovery," says Joelle Kaufman, head of marketing and partnerships at BloomReach. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce...

  2. How to Work When Nothing Seems to Work

    It’s kind of like being a coach for a high-performing player that does not want your help. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. For those dealing with a major drop in traffic due to an...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. If you do have to have affiliates linking into your webpages, make...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. It might sound surprising, but customers start searching for gifts and products for Christmas as early as September.

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is it of high-quality? A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are...

  7. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In turn, they are not paying the high costs to be bidding on a larger demographic. If you are not showing up high in the organic results, bidding on your brand terms allows you visibility. But bidding on your brand can be costly if you have a lot...

  8. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...