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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Without going into all the details of what makes a B2B lead high quality, I'll just say that lead quality hadn't been compromised. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Have at least four to five high quality photos in...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    Start with a high-level overall task flow, then create more details task flows for each of the separate tasks. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the...