Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
Also, if you haven't already, make sure to use Yoast's Google Analytics plugin. Use Google Libraries http://wordpress.org/extend/plugins/use-google-libraries/ This very simple plugin that substitutes JavaScript libraries called locally on your own...
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
With Google's Knowledge Graph, Wikipedia's Wikidata, and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are gradually fulfilling another function: making information on entities and...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products. One of the all-new chapters in the book, Optimizing for Local Search, introduces the...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Google+ is becoming the next big social network for business.
Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass' most famous opening title sequences featuring the Google logo. The Google Doodle plays tribute to his work with...
With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well online today. Sometimes it's everything, and marketing should own this. Most of the steps are invisible or produce a single piece of the finished...
Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. I'm a big fan of Google's Coke vs.soda vs.pop survey. To keep it simple, Google has an index of all of your current pages.
After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right, and everything is contained in one single box.
This is the result of many things including marketing automation, Google algorithm changes, and social networking. Consider that 30 million books have been published to date, according to a report from Mashable that used Google's algorithm to add...
Neither Google nor Facebook are there yet. How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? Google uses a myriad number of social signals, especially if you have a wide definition...
Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. After hitting the play button (the sun) on Google's home page, you will watch the sun...
They think Google does everything right, but it didn't do affiliate marketing that well. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. But Google's exit is good news for competitive affiliate...
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry.
Google Glass turned up on auction site eBay yesterday. The listing, which reached $90,100.00 (as seen in the screenshot above) after receiving 28 bids, was canceled due to Google's Glass terms and conditions.
Google’s search volumes for 2012 confirm the same popularity for “colorblock dress. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. As proof of cause and effect, Google AdWords Keyword...
