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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. Google fight? JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to...