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  1. Online Reputation Management Requires Cabinet War Rooms

    To deal with the speed that news is now incorporated into universal search results, you'd need to have the War Room that Bill Clinton's presidential campaign ran in 1992. Search Biz: Google Stock Hits New Low; News Corp Says No On Yahoo, Search...

  2. Copyright Law: What Search Marketers Should Know (Part 2)

    An Antitrust Analysis of GOOG-DCLK Deal: Search Ads Vs Contextual Ads Vs Display Ads, paidContent Search Fulfillment: Yahoo! Google Maps is Local Search, Metamend Yahoo! Yahoo/MediaVest: 'Spark' Marketing Empowers 'Passionistas', ClickZ

  3. The Blogosphere Sounds Off on Hyper-Local

    The newspaper industry is clearly in a tumultuous time and there is a great deal of experimentation with online models (the creation of local ad networks such as Yahoo! The need to position hyper-local news content to help newspapers gain a local...