The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo...
Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing powers over 25 percent of search. While this may not seem like a big deal on the surface, it is actually huge.
Oh yes, we must not forget that Marissa Mayer in 2005 (seven years ago, which might as well be a different century in this fast-paced industry) declared (in discussing its advertising deal with AOL) that “There will be no banner ads on the Google...
In April, when Yahoo announced thousands of layoffs amidst a massive restructuring, there was much speculation they planned to end the Microsoft-Yahoo search deal and look to Google, instead. The deal under which he left gives Yahoo’s largest...
This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft. The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Last-minute shoppers still purchased online the week before Christmas, while deal-seeking and gift card redemption drove higher post-Christmas revenue, according to Kenshoo’s finalized 2011 U.S. Overall return on ad spend was $5.57 for U.S...
Department of Justice sanctioned the deal allowing Google to close the acquisition within the next few days. The New-York based business that was founded in 2008 assists Internet publishers to realize larger revenues by managing display ads from...
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination Sharma gave a preview of new products launching in Q4 and Q1 2012 -- and explained why he doesn't need to smoke something to believe that Yahoo could do an iPhone deal.
He has testified on the DoubleClick merger in 2007 and a year later about the Yahoo ad deal. Interestingly, Schmidt "outlined how Google calculated the amount of money it was willing to pay for the company; Namely, the value of a deal equals the...
In some ways, this deal looks similar to Microsoft's partnership with Yahoo: Yandex is running Rambler's search and ad element in much the same way as Bing is running Yahoo's. Rambler is no small deal.
Sources: Yahoo Spurned New Offer By Jack Ma For Part of Alibaba Stake - ForbesYahoo sought deal with Chinese e-commerce giant, then decided $3.5 billion wasn't enough for 15 percent of its stake in Alibaba.
Twitter acquires Tweetdeck - CNNMoney$40 million deal is finally done after TechCrunch first reported it earlier this month. YouTube Hires New VP for Video Ad Push - ClickZLucas Watson, former Procter & Gamble digital marketing director, becomes VP...
Google strikes biggest letting deal this year in London, to grab huge West End office space. Lawyers and Marketers React as Facebook Lifts Ad Restrictions - ClickZ Yahoo Buys Advertising Platform 5to1 - TechCrunch
Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Facebook Asks FEC For Ad Disclaimer Guidance - ClickZ Weekly Yahoo Search Trends - May 13, 2011 - Yodel Anecdotal
Google-ITA deal may herald more airfare tie-ups - MarketWatch Online Ad Industry Rebounded in 2010 - ClickZ Ad Innovations launches in six new countries - Inside AdWords Blog Search Trends: Fitness & Summer Jobs - Yahoo Search Blog
The deal, 9 months in the making, will see Google develop and license travel software that would be available to rivals to avoid falling into the realm of anti-competitive. Federal Trade Commission antitrust investigation after the Justice...
Are Antitrust Regulators Poised to Approve Google-ITA Deal Soon? After Ad Changes, Yahoo Media Unit Gets a Management Shakeup - All Things Digital The AdWords team brings its Ad Innovations to Search Engine Strategies New York - Inside AdWords
Google Antitrust Deal in Works? Overstock.com Lands in Google's Penalty Box Over Links-for-Discounts Deal by Danny Goodwin An overview of what you can expect once Twitter's self-serve ad platform becomes available.
Normally, events like SES London 2011 generate a great deal of buzz during the conference. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation.
