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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Actually, the targeting capabilities on the GDN for...

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    For a bit of perspective, consider that Amazon, with its over 59 million active customers, has about 42 terabytes of data to deal with. Their search engine, Unicorn, is an inverted index framework with capabilities including index building and data...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    This has a great deal to do with evolving devices that are search friendly. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50 percent of mobile search is local); and the...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? As the industry continues to grow, the advertising and...