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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Once you've found low-quality content, you want to come up with a plan of action for how to deal with it. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. Not to mention that users expect a video search...

  3. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This is a big deal because mobile networks are configured to take 0.5 seconds per request. The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile...