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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  2. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In Motoko's column on ClickZ.asia, she advised what marketers should do to leverage on the Yahoo Google partnership in the country. For Yahoo Japan that would mean a deal to transfer 35 percent of its stake to Softbank Corp, one of the largest...

  3. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    News portals frequently sign these types of partnership deals. Dropping a URL in a comment isn't a big deal, but mixing in some anchor text in the "Name:" section is a spammy signal. Cost/Benefit: With the exception of Yahoo and DMOZ, directories...

  4. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Practically the next day Yahoo Japan announced a partnership with Google. Bad news: You have to deal with the different language sets and English. If you've been doing white hat link building in Japan and not participating (or at least not that...