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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about...

  2. Google, Europe Near Antitrust Deal, Really This Time?

    While the EC has accepted the concessions, they must first be accepted by the complainants, a list which includes Google's rival Microsoft. In its latest proposal, Google said that it will display results from three competitors in a similar way...

  3. Could Bing Ever Overtake Google in Search?

    I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing to provide this to advertisers). This is where Microsoft can leverage those users to...

  4. How to Deal With Search Marketing Burnout

    One of the many benefits for working for big companies like Microsoft or IBM is that they often facilitate and encourage employees to shift roles within the firm. As a 12-year veteran in the search industry, there have been moments when I wondered...

  5. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  6. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...