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  1. Online Reputation Management Requires Cabinet War Rooms

    To deal with the speed that news is now incorporated into universal search results, you'd need to have the War Room that Bill Clinton's presidential campaign ran in 1992. News results and the Yahoo/Microsoft logos ranking #1 in Google for the term...

  2. Copyright Law: What Search Marketers Should Know (Part 2)

    An Antitrust Analysis of GOOG-DCLK Deal: Search Ads Vs Contextual Ads Vs Display Ads, paidContent Yahoo! Yahoo/MediaVest: 'Spark' Marketing Empowers 'Passionistas', ClickZ Search Fulfillment: Yahoo! We've had that issue with Google where we've had...

  3. The Blogosphere Sounds Off on Hyper-Local

    The newspaper industry is clearly in a tumultuous time and there is a great deal of experimentation with online models (the creation of local ad networks such as Yahoo! The need to position hyper-local news content to help newspapers gain a local...