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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. When people find out I’m the author of Google AdWords for...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Once you've found low-quality content, you want to come up with a plan of action for how to deal with it. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This is a big deal because mobile networks are configured to take 0.5 seconds per request. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. After all, Mayer's background from her early days at Google was in the...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In essence, it was a big deal when a high-profile website thought your content was awesome enough or that you were important enough that they would republish something you wrote on their site. At the end of the day it is a webmaster's choice...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Now when people click on a search ad, Google will teleport through time and space – directly to a business...