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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    For example, serve a specific ad based on site content, or shopper behavior on your site. Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page.

  4. Syncapse Acquires Clickable, Gains Enhanced Search & Social Management

    We were built to serve the marketing organization from day one, and will deploy the technology and knowledge from Clickable to serve our customers better than anyone in the business. Judging by the banner on Clickable’s homepage, they’re confident...