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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Unnamed sources say Facebook and Microsoft are working on a deal that would significantly expand the search relationship the pair have shared for many years.

  3. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. To sweeten the deal, it will also offer co-branded mobile results pages to publishers -- a "your logo here" type of proposition on search...

  4. Google Buys Russian Ad Agency for $140 Million

    Begun serves up contextual ads. Rambler will also contract search technology from Google as part of the deal. Google is looking to extend its global ad reach with its purchase of a Russian ad agency. Rambler Media has sold Begun advertising agency...

  5. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Microsoft Puts New Yahoo Deal on TablePosted by...

  6. Search Headlines & Links: March 24, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  7. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. MicrosoftMicrosoft's Kevin Johnson e-mailed his...