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  1. Twitter Launches Tailored Audiences Retargeting Product

    By late 2011, they'd a falling out and Twitter CEO Dick Costolo gave the first hint that their deal with Google was in peril (remember, this was after Google+ -- a social competitor – launched). Even then, there was speculation that Twitter blocked...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds...

  3. Google Plans to Combine Mobile & Desktop Ads

    Another investor asked how Google would deal with the fact that in a mobile world, Google may not be the starting point for searchers in app-driven world. Our ads require they spend some effort to deal with mobile, in general,” he said of advertisers.

  4. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.