Admeld, have begun acting like exchanges - pooling display inventory in marketplaces and supporting the sale of that ad space to the highest bidder, often with the help of third-party data. The purchase of Admeld by Google follows a string of...
Google has confirmed that the Department of Justice has made a “second request” for more information from Google, as regulators continue to review the $400 million acquisition of display ad firm AdMeld.
Google is currently addressing EU inquiries, as well as their purchase of advertising company Admeld, and the profits they made from ads for "rogue online pharmacies" are being investigated by the Department of Justice.
While you won't find the AdMeld-Google deal in the current DOJ listing, Google still seems to be a star of the list's show. Google's $400 million acquisition of display ad ROI optimization tool AdMeld has, unsurprisingly, prompted action from the DOJ.
