Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Twitter eyes TV, lands major advertising deal in run...
In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...
The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...
Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...
October 3, 2012: According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
CH: Since viewers can skip the ads, we know that the people watching our ad are more likely to be interested in modular homes, in turn providing us with quality leads. The team also launched their 2012 campaign to coincide with the tax refund...
This is sort of a big deal! SEO, social media, print, or TV ads). On the other hand, some are claiming that PLAs are the future and text ads are going to become ineffective and irrelevant. Putting Product Listing Ads in Perspective
So I think it is a bigger deal. Google landed a new deal with Cox Media earlier this year, and kicked off 2012 with a client roster that also included DIRECTV, Verizon FiOS and Viamedia. Following a four-year effort in the incredibly lucrative TV...
For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Now when people click on a search ad, Google will teleport through time and space – directly to a business...
These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...
The exact nature of the deal (what Bing’s paying, if it’s a no-cost tit-for-tat partnership, what pushes Bing will make on behalf of the CW, etc.hasn’t been disclosed, but the fit seems right. Those ads will feature interviews with cast and crew...
Delivering Mobile Branding at Scale with DoubleClick Rich Media - Google Mobile Ads Blog DoubleClick can now serve rich media ad into AdMob. Foursquare and Groupon Planning Distribution Deal - All Things Digital Look out for Groupon deals targeted...
In other news, comScore Video Metrix also reported that Americans viewed 4.3 billion video ads in March, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. As Vice President Joe Biden would say, "This is a big...
Are Antitrust Regulators Poised to Approve Google-ITA Deal Soon? Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch Facebook Ads & Search: When Worlds Collide by Roger Barnette
A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather than receive the highest click-through rate. Some early results are in on YouTube TrueView video ads, the cost-per-view...
While AOL has a 5 year deal to use Google for their search results, it seems they may be using Microsoft for their content SEO, according to their recently leaked Master Plan. Advertisers: Take advantage of free click ads to extend your share of...
Google Reaches Deal With Connecticut in Data Probe - The Wall Street Journal Global Mobile Perspectives: Brazil - Google Mobile Ads Blog New in Gmail: Display Ads by Danny Goodwin Next time you're using Chrome and get one of your new Gmail message...
Creating Image Ads with The Adwords Display Ad Builder - PPC Hero Strike Film Deal - paidContent How did they stack up against the common Google text ads? Google Product Listing Ads vs. Text Ads by Greg Habermann
Google, Jordan seal $10 million deal - Associated Press MySpace Renews Google Search Deal, Throws Display Into Mix - ClickZ PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices - PPC Hero
Yahoo has a deal with Microsoft and Yahoo (Japan) has a deal with Google. Japan Approves Yahoo-Google Search Deal, Microsoft Cries Foul by Frank Watson Google Signs France Artists Deal to Cool Tensions From Copyright Battles - Bloomberg
