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  1. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    For example, serve a specific ad based on site content, or shopper behavior on your site. Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page.

  3. Syncapse Acquires Clickable, Gains Enhanced Search & Social Management

    We were built to serve the marketing organization from day one, and will deploy the technology and knowledge from Clickable to serve our customers better than anyone in the business. Judging by the banner on Clickable’s homepage, they’re confident...

  4. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    Quick Tip: What's the best type of video ad to serve? I've worked with Dealnews.com and can vouch for their site as one that not only brings sales, but a positive ROI in most cases because each offer is based on a flat CPC, not a fee or CPA deal.

  5. Google Beta Tests Interest-Based Advertising

    You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. If I'm researching cruises and an ad pops up with a deal better than the ones I've found, then that really helps me out as a...

  6. Replicating the Web: Will Google Dominate Mobile Search?

    On the other end, it provides self-serve, performance-based advertising. To sweeten the deal, it will also offer co-branded mobile results pages to publishers -- a "your logo here" type of proposition on search results generated from their sites.