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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. Sure, you can pay more for a more prominent placement, but...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds of one-time customers that ultimately result in a loss. Offer Extensions are Google’s latest attempt to get in on the deal space...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Advertising endeavors for those retailers partaking in Free Shipping Day may be...