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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Deal Seekers: -coupon, -promo code, -free So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable. For example, diving deep into a "boring" topic like...

  2. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    Not only does that number represent a great deal of relevant conversation, it is a great source of keyword data! SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about...