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  1. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. But in order to use PPC to ask and answer questions about what the market thinks of...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Why are household brands such as these bidding on seemingly unrelated keyword terms? One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are...

  5. The United States of Google: Mapping Google Usage by State

    Median household income The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant. Online advertising company Chitika conducted research on which U.S.states had the...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Having been raised in a diplomatic household, I understand and believe in the power of positivity, and this should be bred into global marketing teams. Most global organizations have established unique intra-departmental processes and alliances...