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  1. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In the future, SEM agencies will desperately need to justify why they cost 3x-4x more in labor than hiring someone in-house. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising...

  2. Nomenclature: The Industry Case For and Against SEO

    Which one of those goofs is getting into your house? Terry Van Horne, Partner at SEO Training Dojo, has lost track of how many times SEO has been killed off over the years. We connected with many of the people you know and respect in the industry...