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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. By 13, I had my first "real" job and at 15 I was kicked out of the house and out...

  2. Highlights from the SEW Blog: April 21-25, 2008

    In-House & Outsourcing SEM Industry Issues Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their...

  3. Highlights from the SEW Blog: March 24-28, 2008

    In-House & Outsourcing SEM Industry Issues How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101.

  4. All SEOs Are Living With Adult ADD

    Whether you handle SEO in-house, or you outsource, you're going to have to understand this truth: The best SEOs may have great minds, but may not be the best for actually seeing the project through. Another rather recent development is that SEM...

  5. Highlights from the SEW Blog: March 17-21, 2008

    SEM Industry Issues In-House & Outsourcing Small Business/Big Brand SEM SEO + Semantic Web = SEO++, Chief Marketing Technologist SEW Experts: To Rewrite or Not to Rewrite.That is the QuestionWhile URL rewriting can have SEO benefits, it can also...

  6. Highlights from the SEW Blog: February 25-29, 2008

    SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.

  7. Schedule optimization for SES New York

    The New Face of In-House Search Since there are five concurrent tracks during the four-day Search Engine Strategies conference and three concurrent workshops during the fifth day of SEM training, no one can attend everything.