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  1. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Here are 10 SEO truths, based on conversations with agencies, in-house...

  2. Why Retailers Should Be Day Trippers to SES Chicago

    Jessica Bowman, SEO Strategist & in-house SEO Expert, Laying the foundation for in-house SEO success, long-term cost savings, gaining project support at the executive level, leveraging innate knowledge and creating accountability are...

  3. Convincing the Executive Team to Invest in SEO

    You can start with a paid search campaign for instant results, proving the basic concept that search drives traffic and ROI. Yet, most traditional marketing and public relations programs do not drive an instant return on investment (ROI).

  4. Highlights from the SEW Blog: April 21-25, 2008

    Analytics & ROI In-House & Outsourcing Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their...

  5. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI In-House & Outsourcing Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool. Think Google Analytics Lite: it's essentially a way to see how popular a...

  6. Highlights from the SEW Blog: March 17-21, 2008

    Analytics & ROI In-House & Outsourcing At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. An Insatiable Desire for Web Analytics? SEO + Semantic Web = SEO++, Chief Marketing Technologist