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House Rules

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    And if you are going to have social media house rules and regulations, keep a positive tone. All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if...

  3. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Regardless of whether you're in-house or agency-side, there are huge profits to be gained from both teams strategically working together. Suspending math rules for a second, the synergies between SEO and social media working together (if done...

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    According to CEO James Agate, involvement with Covenant House was a really enjoyable one, “it was about bringing clients together, rallying around a cause that we care about, and showing that we are human, not just link building machines”.

  5. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. For search marketers in 2013, the message today at...