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House Cards

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  1. In Google We Trust (Your Identity)

    Information Cards According to the White House Blog Post of October 14, 2011, Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs (National Strategy for Trusted Identities in Cyberspace...

  2. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Arguably these companies can provide a genuine threat to the status quo if they play their cards right. Via the region of interest analysis, we tried to find similar areas that are important for online marketing, in-house, and agency teams that try...

  3. Ad Group Structure: A How-to Guide for SEMs

    While each one grows and changes to reflect current advertising objectives, too many ad groups end up like a house of cards -- awkward, disorganized, and teetering on the brink of collapse. The process of creating ad groups is complex, even for the...

  4. 7 Mini-Games To Play and Socialize With Friends in Second Life

    One of the most common non-monetary prizes are gift cards for a favorite shop. Virtuatecture in Second Life: What Makes a House a House? As a result, just like open spaces and locations in the real world, many users create mini-games to bring new...

  5. 31 Top Cultural Factors to Consider for International Search

    Use of credit cards: This probably ought to say not just whether people have credit cards, but whether they like using them. Some in the U.K.have 20 or more credit cards -- a German national is much less likely to have so many and probably avoids...

  6. Google Boosts Social Strategy With "Head of Social" Hire; Acquisitions To Be Expected

    Reading the job description, one cannot but wonder whether external growth - i.e.the acquisition of a third-party social site -- is on the cards and if so, on what timeline. Besides, Google maps and Google search, as well as Blogger and Gmail are...

  7. Professor Lawrence Lessig to Keynote at SES Chicago

    And, if we play buzzword bingo at SES Chicago 2008, then there are a couple arcane business concepts that we can use on our bingo cards. So, I am confident that he will rock the house at Search Engine Strategies Chicago.