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  1. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. I've even used Uber Suggest for blog topic idea generation. Use Google Analytics to gauge bounce rate, pages visited...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Congress cannot stand by and do nothing while some of America's most profitable and productive industries are under attack," said his statement responding to the White House. Lamar Smith, its chief sponsor, vowing to bring it back for markup in...

  4. PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco

    Benu says you cannot build a strong house without a good foundation. This live blog post was written by guest blogger Imelda Khoo. Mark Jackson (Vizion Interactive) is the moderator come referee, with fighters Rand Fishkin (SEOmoz), Melanie...

  5. Ten Top Stories from Day 1 of SES New York

    According to McGowan, SES NY will house more than 5,000 people this week including over 100 exhibitors and sponsors in the Expo Hall. My post to the Search Engine Marketing News Blog on Search Engine Watch was entitled, "SES New York is a Search...

  6. Video, Blogs and Twitter Top Trends at PubCon

    That brought down the house. This was reflected in the choice of George Wright, the VP Marketing they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

  7. SearchDay | SEO Link Building Fundamentals

    Stop In-House SEO Disasters Now! SEARCHING FOR MEANING Whether you're in the house or outside it, fighting the good fight is never easy. Though we don't do it enough, hat's off to the in-house SEO practitioners everywhere.

  8. SES San Jose tip sheet for bloggers and journalists

    Day 4 - Thursday, August 21, 2008 am-10:00am Morning Keynote: Chip Heath, Author of “Made to Stick” and Professor of Organizational Behavior in the Graduate School of Business at Stanford University pm-3:45pm In House SEO: Lessons Learned Jessica...

  9. Usability and SEO

    The more that we, as SEOs, can understand what he means here, the better quality service we'll provide our clients (either in-house or agency clients). A post on the Official Google Blog recently had an interesting comment from Udi Manber:

  10. Search Headlines & Links: April 9, 2008

    Steps To Develop In-House SEO Functionality, Search Engine Land Bruce Clay Blog Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

  11. SEM Vendor Checklist

    Does your agency have in-house programmers and designers, or do you outsource? Is there an in-house method to measure offline conversions (phone, etc. We report the top search marketing news daily at the Search Engine Watch Blog.