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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. However, SEO is the worst place for a small business that is moving from...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? The White House and Washington Monument Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human...

  3. SES Chicago 2008 Recap

    Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI. Also, the cold weather keeps many in house after the sessions. It was a bit unfortunate that much of the Q and the...

  4. SearchDay | SEO Dreams are Made of This

    It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into...

  5. SearchDay | President 2.0

    Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging...

  6. Highlights from the SEW Blog: April 21-25, 2008

    Analytics & ROI In-House & Outsourcing We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week. From the SEW blog: More from the SEW Blog Similar to Google's Sitelinks, the feature lists...

  7. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI In-House & Outsourcing Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool. Think Google Analytics Lite: it's essentially a way to see how popular a...