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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Any small business that isn't actively maintaining and growing at least two email lists (prospects and existing customers) doesn't have their house in order. With the recent controversy surround guest blog posting, it is easy to be pulled into the...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  3. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Regardless of whether you're in-house or agency-side, there are huge profits to be gained from both teams strategically working together. Essentially, how it works is you create some exceptional content and then post it on your blog.

  4. Why Google Will Reject, Block, or Flag Your Data Feed

    If you follow the list above for your data feed, you should be out of Google's dog house in no time. In addition to checking your Google Merchant Login, it's also a good idea to stay on top of Google news through the Google Commerce blog.

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. It doesn't really make sense for me to post content on my own blog anymore. B2B companies that blog generate 67 percent more leads per month than...